baumarkt direkt introduces CRM from BSI
CRM system for order management and service processes with integrated cash register
The construction market’s do-it-yourself mail-order merchant based in Hamburg will manage its customer service in the future using the software solution BSI CRM. Along with the fashion company Walbusch, another omni-channel vendor has now chosen a cross-channel solution and consistent customer journey.
With BSI CRM, baumarkt direkt is merging its operative ordering and service processes across all touchpoints. The software completely integrates the company’s phone, e-mail and Internet mail-order sales channels in the CRM. Further channels can be seamlessly connected at any time. All customer inquiries will now be taken care of through BSI CRM. The advantage is that all customer service representatives – regardless of the contact channel chosen by the customer – will have the same 360° customer view and the same guided processes at their disposal. This is an essential basis for a consistently positive customer experience.
“We seek to improve our customers’ service experience and so we have decided to work with the solution from BSI.”
Katja Holst, project manager at baumarkt direkt