BSI CRM for AMAG Automobil- und Motoren AG
Company-wide 360° CRM platform
At AMAG Automobil- und Motoren AG, Switzerland's leading automobile dealership, BSI is replacing the old, isolated systems and by 2014 implemented a customer management solution with a full range of features based on BSI CRM.
First to be realized was Corporate Customer Support (the fleet business). This was subsequently followed by Partner Support, which connects AMAG’s own garages and partner garages. And in the final phase, end-customers are also looked after through the CRM. The result is a company-wide 360° CRM platform for both private and corporate customers, containing solutions for marketing, sales and existing customer care.
“Our corporate culture matches the chemistry. It is quite clear that BSI loves to build software for its clients.”
Jörg Stebler, director of CRM/Projekts at AMAG