“Thanks to innovative CRM processes, our customers are in safe hands.”
Frank Thieß, HDI
“Thanks to innovative CRM processes, our customers are in safe hands.”
Frank Thieß, Leiter Controlling/Finanzen HDI Vertriebs AG

Digitalization of customer relationships

Start the digital revolution in your company now: at every touchpoint, in real time. Whether existing customer, new customer or interested party: as a marketing leader, you seek to impress every dialogue partner. This desire is increasingly becoming a must. In a world in which the next offer is just a click away and digital newcomers are transforming markets, customers are no longer willing to accept weak customer journeys. Those who seek to conquer Generation Y must know how to use data as a success factor.

The goal may be clear, but the path to it is complex: isolated silos, the disruption between Web and CRM data, are especially problematic in practice. This makes good storytelling an IT barrier, rather than a marketing opportunity. The innovative software from BSI, the Swiss pioneer, clears the way for a powerful customer experience.

Learn how our pioneering software can also revolutionize your customer relationships. We will be pleased to accompany you along the way.

What is happening in the market?

Along with digitalization, increasing numbers of new technologies, platforms, services and gadgets are popping up. We thoroughly investigate these in the BSI Lab. Patrick Bänziger has reviewed the voice assistants from Google and Amazon and played out real insurance stories through them.

voice assisstants on the test bench

What do companies want?

The Digital Customer Experience (DCX) offers the opportunity to finally redeem the promise made over many years to place the focus on the customer. A survey of 326 companies delivered several surprising findings.

Read the study (german only)

What do customers expect?

Nearly all companies say: with us, the focus is on the customer. But what do customers have to say about it? What is the customer experience like when the analogue world meets the digital world? We dedicate our six-part blog series to the digitalization of customer relationships.

to the blog series

And what is the solution?

Transform the customer relationship into major cinema, with interesting stores and high conversion rates. With the “BSI Studio” digitalization platform, turn your customer journeys into a blockbuster. 

Explore BSI Studio

May we accompany you?

While digitalization of the customer dialogue has become a must today, it can be fun to attain the goal faster than the competition. BSI shortens the path for you.

Send inquiry

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