Does multi-front end = multi-problems?

Interview with Matthias Zimmermann

What devices must a CRM run on? How can mobility and complexity be combined? And how sustainable are mobile CRM applications? These three questions and more are answered by Matthias Zimmermann, Head of Framework Development at BSI.

Matthias Zimmermann, Head of Framework Development at BSI

Isn’t an application like BSI CRM too complex for a smart phone?

Basically, just about any function can be integrated on mobile devices. Yet, what is technically possible does not always make sense in practical terms. To ensure optimal mobile usability, we don’t just settle for a 1:1 translation of the desktop version of BSI CRM. We adapt the display and operation to the circumstances of the end device – specific upgrades for mobile use cases often lead to greater efficiency and user-friendliness. This combination enables us to create the greatest possible added value for our customers. We can use the complexity of BSI CRM and, at the same time, address the specific conditions of the various mobile devices.

iPhone, Android, tablets, browsers, desktops... Does a CRM have to function on all these devices?

Our framework developers answer this question with a clear yes. After all, our multi-front end strategy is pursuing precisely this goal: a uniform system with unlimited applications. But that does not mean that every company also has to use all devices and operating modes.

And speaking of costs: Is it worthwhile to invest into a mobile CRM solution regarding the short life cycles of today’s mobile market?

Without a doubt. The development tempo is the proof for the increasing importance of mobile applications, also and especially for companies. The crucial question is: how to plan investments so that they are sustainable. BSI customers profit from the fact that our software is 100% based on open source technology and architecture. This makes the mobile use of BSI possible efficiently. And it ensures that today's solutions will also run on future product generations with reasonable costs.