BSI Blog

Here, we introduce our customers and projects, share inspiration as well as our know-how about CRM, marketing automation, customer journey management, service excellence, technology trends and the future of customer interaction.

Not all of our blog articles are available in English. Check out our German blog for more articles. Would you like to stay up to date? Subscribe to selected topics with our newsletter.



CRM deluxe

World famous for its exquisite delicacies made from Swiss chocolate, Confiserie Sprüngli is now also making a name for itself as an omnichannel...

BSI CTMS turns 10

Ten years ago, we developed a CTMS solution together with our pilot customer Actelion, which is precisely tailored to the needs of pharmaceutical...

From Anna to Alexa

My memories of the patient Swedish girl Anna are what prompted me to dive into the world of chatbots. Are they still as wonderfully entertaining as...