BSI Blog

Here, we introduce our customers and projects, share inspiration as well as our know-how about CRM, marketing automation, customer journey management, service excellence, technology trends and the future of customer interaction.

Not all of our blog articles are available in English. Check out our German blog for more articles. Would you like to stay up to date? Subscribe to selected topics with our newsletter.



The CMO of the future

He presented the exciting results of the 2019 Swiss Marketing Leadership Study at the 2019 BSI User Group Meeting. Then, he was very generous and...

What makes doers

There are people who talk about it, and then there are people who do it: doers.
There is no conjunctive form to describe them. They don’t just talk...