Scan & Go: The victory march of the QR code
Starting in July, deposit slips with QR codes will be available in Switzerland. The QR code, invented back in 1994, is making headway. Its potential applications are becoming more and more diverse, and its acceptance is increasing, thanks to built-in smartphone camera scanners.
Convenience plays an important role in this development. For example, we can use our smartphone to scan the QR code on our washing machine or router to register the device or to pull up the operating instructions – without the trouble of having to type a 20-digit serial number first. We can point our smartphone toward a screen to log into e-banking in an instance or to pay with TWINT at the cash register. Using this option makes logging into e-banking, connecting to the WLAN network, or downloading product instructions as easy as can be.
Despite the much-debated adage “digital first,” many customers continue to live an analog lifestyle and get their newsletters, account statements, etc. primarily by mail. Therefore, it is important to connect the online and offline worlds cleverly and initiate interactions with our customers even from one-way communication channels like newsletters or e-mails. For example, the QR code lets us build a bridge between a print campaign and an appropriate landing page with additional information and interactive content. Often, complicated topics or products can more easily be explained with short videos.
Personalized QR codes are particularly fun, for example, when organizing an event. By scanning the QR code on an invitation, customers are taken to a personalized web page, can view the agenda before the event, can plan the best way to get there by public transportation, and can provide food preferences. Upon admission to the event, they use the same QR code as their ticket. After the event, another scan takes them to a page with impressions of the event.
The potential uses of QR codes are literally unlimited. With BSI, the implementation is as easy as can be.