Meet the team: Dani Bühler

As soon as Dani sits on his bicycle, the ideas begin to come to him. Too many, actually, to really act upon them all – “time” helps him to prioritize. The all-rounder does not think that he has changed the world fundamentally, but constantly tries to improve it in small ways.

  • Born in: Lucerne
  • Birthday: April 1, 1968 (no joke)
  • Astrological sign: Aries
  • Diploma: Electrical Engineer (HTL)
  • Lives in: Lucerne 
  • Works in: Baar
  • Current projects: Several customer projects and technical infrastructure for BSI
Dani Bühler Portrait Breitformat
The man with the verbal T-shirts: Even as a young boy, Dani Bühler always took everything apart because he wanted to know how things worked.

Rodney Mullen combines his scientific knowledge with athletic ability to create something new. How do you proceed?

I take everything apart and then reassemble it. I have my own bicycle workshop at home and repair my own bikes. I also “take things apart” in my photography. When photographing, it’s important to me to be able to set everything manually. Automatic mode limits me too much. That’s why, when I go hiking, I often have my light-field camera with me. With this kind of camera 

I can adjust the focus any way I want later. What is really “new” for you?

Besides a new kind of idea, I think implementation is an important component. In the last issue, we got to know our value “We do it”. I think that this powerfully correlates to innovation, because something new can only be created if you do something. And something esthetic can also be very innovative to me. You always notice that something is innovative when a light goes on and you ask yourself: “Why didn’t this exist earlier?”

How do you see yourself as an innovator?

I have the ability to recognize when something is faulty and/or can be improved. While I have a very poor memory for names or words, I notice everything that has a certain pattern or is in a specific context. This ability enables me, for example, to very quickly recognize errors in software codes. I am also very interested in past innovations and use them as inspiration. For example, I can get enthusiastic about a 100-year-old steam snow plough or the many structures built by Gustave Eiffel in France.

Schwarze Katze
Favorite animal: Lucy, my cat
Ein blauer Früchtekorb
Favorite food: I eat anything and do
the cooking at home
Dani Bühler auf Fahrrad
Favorite hobby: Cycling
3 Lytro-Lichtfeldkameras
Favorite gadget: Lytro light-field camera

Do you think that your upbringing or your education has influenced your inventiveness?

Yes, I think both have had an impact. As a trained electrical engineer, I certainly have a certain flair for “inventions”. Even as a young boy I always took everything apart because I wanted to know how it worked. But my father also influenced me along the way. He built his own house and his own sailboat. I also bought and renovated a house at the age of 32 and we still have that sailboat in the family.

You get most of your new ideas while riding your bicycle. Why is that?

It’s a known fact that physical activity stimulates not only the body, but also the mind. Hence, while I am riding home on my bicycle I process everything that has happened that day and have enough time to think about things and come up with new ideas. I write the ideas down as soon as I get where I am going.

And how do you go about implementing those ideas you choose to act upon?

I use the “time boxing” method. This involves setting aside a fixed period of time for each idea. If the deadline passes before I can I complete it, then I let it sit and dedicate my time to something else. The solution usually comes to me spontaneously later on. By the way, I am attempting to also establish this method in BSI projects.

How do you share your experience with others?

I share important information or experience at BSI through the internal Wiki, so that everyone can access it. I am not otherwise active in forums and such. I prefer to exchange information face to face. That is also why I am not on Facebook.

Dani Bühler in der Werkstatt
Dani repairs his bicycles
himself in his own workshop.

You have been with BSI for 12 years. What do you do here?

Everything (laughs). I see myself as an integrator who, for example, networks our different locations, repairs computer network components, sets up mail servers and connects them with BSI CRM – both for us internally and for our customers. I do everything from software architecture, to bit count. 

What do you like most about BSI?

BSI offers me the opportunity to be “innovative”. If something bothers me, then I can, and should, do something about it. Even if certain innovations may individually only seem to generate costs; they usually pay out for the entire company in the long run. BSI facilitates this farsightedness.

What goal do you have at BSI?

I don’t have a single large goal, but always have many new small goals at BSI. This means it is never boring for me. That’s why on the magnetic wall, where all the portraits of the BSI staff hang with their favorite expressions, mine says “I love diversity.”

What does the BSI value “We are craftsmen” mean to you?

I can really relate to this value. I don’t think much of stock market speculations and I think that you have to “work” for your money today. Nothing else can be sustainable.

The T-shirt you are wearing today has a single word printed on: Amplifier. What do you want to signal with it?

I think this T-shirt maker’s concept is brilliant. The way you can make an entire statement in a single word, can make people think and also spark a simple conversation. Besides the word itself, I am fascinated by the interaction of color contrasts and the small editions.