Focused success with Artificial Intelligence from BSI

Are you already getting the most out of your data? Are all your business processes fully automated? Is your communication with your customers hyper-personalized? Intelligent data analysis, customer clustering,and recommendations for marketing, sales, and service: BSI AI provides powerful machine learning workflows. For all areas of your company where they add value.

Decision-making support Benefiting from customer insights

Which channel to use to contact the customer to optimize the conversion? What is a contact’s customer value? How hot is the lead? With BSI AI your lead scoring, segmentation, and customer lifetime will be under control. Your marketing, sales, and service teams will benefit from recommendations from AI – for more than cross-selling and upselling.

24/7 Enhanced customer experience

While Artificial Intelligence does not replace people, it relieves them. 24/7 customer service, faster responses, more intelligent self-service? With BSI AI, you can lighten your customer service team’s workload, lower costs – and give your customers better service experiences.

Hyperpersonalized The Segment-of-One mission

Beyond sending an e-mail that personally addresses the recipient, personalization is also a website that adapts to the visitor, or a newsletter that takes into account individual preferences or considers the weather at the recipient’s location. Hyperpersonalized marketing only works with AI.

Resource optimization Automating processes and decisions

Let the machine handle simple decisions. Optimize and automate processes. Have BSI AI take care of recurring tasks. When applied to the right areas, AI can help reduce costs and simplify processes.

AI-as-a-Service (AIaaS) Artificial Intelligence by subscription

Do you have an AI use case, but lack the necessary expertise in the company? Not a problem! BSI offers a comprehensive carefree package tailored to your particular challenge – and a strong team and advanced AI technology are included.

A compelling case for BSI AI

«With deep-learning frameworks, it has become easy to build good AI models. The difficulty is their integration into a company’s infrastructure. With BSI, however, you can do it with a single click.»

- Christoph Bräunlich, AI Expert at BSI

One-click deployment

With BSI AI, you can design and train machine learning (ML) workflows and deploy them with a single click. There is no need for programming. The marketing team can even do straightforward customizations independently. The graphic depiction of ML workflows facilitates the collaboration between marketing and data analysts.

Integration in CRM and marketing automation

87% to 90% of data science projects fail to integrate. That is why our AI is seamlessly integrated into BSI. Insights in real time rather than tedious CSV imports and exports. Data and analysis are available in real time for CRM and marketing automation campaigns. For genuinely intelligent customer and lead management.

Feedback loop & real-time learning

BSI AI learns from your customers’ behaviors. At what point in time are they the most receptive to what messages? Which channel is the best one for you to use to reach them? BSI AI offers unsupervised, supervised, and reinforced learning, depending on what works best for your case.

Cloud or on-premises?

Either! We can give you your own version in the cloud, and you can employ all the power of BSI AI yourself. If, on the other hand, you do not have enough resources or lack the necessary expertise, then AI-as-a-Service is right for you. AI by subscription: You provide the use case, and we handle everything else.

Cutting-edge technology

Of course, we incorporated all popular algorithms for regression, classification, and clustering in the Artificial Intelligence Platform. Standard metrics for the comparison of model performance and deep learning are also included. New algorithms are straightforward and quick to implement.

Seven ways BSI can benefit you


Text recognition

BSI AI assists with handwriting recognition on forms; it extracts order numbers and relevant contact data from customer e-mails and automatically sets up contacts in the CRM solution.

Text classification

The automatic assignment of incoming customer service e-mails to the right team. Assistance with ticket prioritization in customer service. The delivery of the correct tracking number for shipment tracking. BSI AI provides support with automatic text recognition.

Sentiment analysis

Smarter support with complaint management, social media monitoring, etc. because BSI AI recognizes and aggregates your customers’ state of mind across all channels.

Decision support

Whether it comes to churn detection or lead scoring, BSI provides the appropriate KPIs and helps you make the most critical decisions in customer relationship management.


Next best actions, the most suitable communication channel, the right time to establish contact – BSI AI will help you provide the optimal support to your current and prospective customers and harness cross-selling and upselling opportunities.

Predictive maintenance

Would you like to optimize maintenance and lower your costs? By having BSI AI analyze your process and machine data, you can predict the perfect time for machine maintenance.

Inventory optimization

Are your warehouse costs too high because you have the wrong products in inventory for too long? With BSI AI, you can set a balance between availability and warehouse costs.

BSI Customer Suite

Winning over customers' hearts is the most important, yet most difficult of all business tasks. And also the most pleasant – thanks to BSI.


Customer Experience

Find, win over, retain and understand customers with BSI. Design, execute and perfectly optimize customer journeys – individually, in real time, across all touchpoints and fully automatically.


Customer Relationship Management

CRM software that seamlessly supports you in marketing, sales and service. BSI gives you a 360° view of your customers – at any time, in every department, at every touchpoint.


Artificial Intelligence

Get the maximum out of your data with BSI and profit from highly-personalized communications with your customers – with the powerful machine learning workflows.


Customer Data Platform

You can entrust BSI with the most important thing your company has: your customer data. BSI’s customer data platform helps you achieve a holistic view of your leads and customers.

BSI for your industry

Banking, insurance, retail are three core industries; three strong communities with “Be Involved” processes. And with BSI, a guarantee of more than just three advantages. We speak your language.



BSI is perfectly geared to the regulatory requirements of the banking market, and helps you digitize your customer relationship.



You can not only design the internal processes of your highly complex sales structures to be more efficient, but also enhance the customer experience.



BSI supports you with seamless processes along the customer journey – from the cash register to the contact center.

Next best action: BSI

The next best action: Network your goals with BSI.

Adrian Bucher, Creator of Customer Delight

+41 58 255 97 02